My love for candles began in my early 20s; I’d always loved their beautiful smells that filled my room and their glowing ambiance. I remember I couldn’t wait to move out of my parent’s house and go to University, just so I could finally decorate my own place. The Bohemian style of decor was very popular at the time – crafted candles and earthy smells were a must-have to create a natural and cozy atmosphere. They say that your 20s are about self-discovery. You try out different paths, interests and styles, with every year of getting older also getting to know yourself deeper and closer to your authentic self. It’s our way of finding your life’s purpose – and I found mine through candle making.

In my undergrad, I studied Kinesiology. Early on in my schooling, I wasn’t sure what I wanted to do, but chose the degree based on my interests in sports and healthcare. I come from a family of healthcare professionals, so I always assumed that I’d end up working in that field as well. My parents taught me that a meaningful job is one where you can help others, and that’s what started me on my journey.

By the end of my degree, I had gained a lot of experience in sport therapy, exercise, rehabilitation, biology, etc., but the area that I became most passionate about was adaptations and accommodations for disabled people. I only had one class in my entire four-year degree that taught me about this, but when I took the class, I jumped at the opportunity to do a practicum with the Special Olympics and volunteered to facilitate a pool therapy program for a teen with Cerebral Palsy. That semester, I built a strong bond with the teen and his mother and we decided to keep swimming after my work experience contract was complete.

I was hired to swim once a week for 6-8 months of the year, and sometimes I visited their home to do some on-land therapy and stretching. We did this for 7 years, until he turned 20. Being a part of this family’s life and witnessing their dedication to making sure their son lived a full and rich life was a life-changing experience for me. In all the beautiful moments, I also saw the really hard ones: the exhaustion from medical visits, the back-and-forth for funding support, and the struggles of raising a child with a disability in a world that does not offer equal opportunities. This really opened my eyes to how hard this world can be for people living with disabilities, and their families, and it sparked my desire to find a career where I can help this community.

Milk Jar was not my first attempt at a job with my new-found passion. My original plan was to get my master’s degree in Occupational Therapy. Unfortunately, it was a competitive program and I wasn’t accepted. I was disappointed, but I still wouldn’t have traded those evenings in and out with friends for a few extra days of studying. I’m a strong advocate for living life to its fullest, so I have no regrets – and everything happens for a reason! Enter Milk Jar.

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The idea of creating Milk Jar came to me, about four years after finishing school, during a time when I was feeling quite lost. I had worked a couple jobs that I cared very much about, but none of them made me feel like I was making the impact that I knew I was capable of. I was making candles in my home as a way to experiment with soy wax when I learned that burning common paraffin wax candles released carcinogens and soot into the air that could cause respiratory issues and other health concerns.

I mentioned before I loved burning candles and had them in every room in my home. Because of my family and background in Kinesiology, choosing healthy lifestyle options has always been important to me. I could’ve just started purchasing other candles made with natural waxes, but it seemed easy enough to make myself – and more fun! I quickly learned that it wasn’t that easy, but I enjoyed the process of learning how to blend fragrances, vessels, waxes, and wicks. And my favourite piece to candle making? Developing scents that capture a memory, place or feeling.

After a year of making candles and also feeling like I wasn’t connected to the disability community that I cared so much about, I decided in April 2016 that I’d start a business selling my candles that donated a portion of its profits to organizations that were doing amazing work that. I launched Milk Jar that November and reached out to the Canadian Association for Disabled Skiing and offered to donate $1 from the sale of every candle to them that following year.

I was just as terrified as I was excited to launch into entrepreneurship. I had no idea what I was doing, let alone running a business, but I was passionate about creating a company that was more than just Milk Jar. By inserting a philanthropic purpose into Milk Jar from the start, all my nerves about whether it would succeed or fail didn’t matter. It would’ve already been a success even if I donated $50. That first year we donated $2000 to CADS Calgary.

Fast forward to today and Milk Jar has donated over $100,000 to various non-profits including: CADS Calgary, Between Friends, and PaceKids Programs. Last year, we became an inclusive employer, hiring people in our community living with disabilities to help hand craft the products we make. This has fundamentally changed the culture in our company, we experience more joy at work and everyone is more motivated. We are learning from each other everyday. It’s a beautiful atmosphere to be around people that may appear different from us but recognize that we all want similar things in life. Never in my wildest dreams did I think a little home-grown business could raise this much money and touch as many lives as Milk Jar has in 5 years. I finally found my purpose – and it wasn’t something I waited to find me – I created it.

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I’ve learned a lot over the years of starting and running this business, and if there is one thing that you take away from reading this, it’s to ask yourself what else? What else does your business do besides its obvious sale of product or service? What does your company stand for value, and contribute to that gets you out of bed on those tough days? And believe me, you will have them. How have you added purpose into your company that you can speak to, are passionate about, and that every member of your team can be proud of?

A business that cares will be your greatest return on investment. Now more than ever, people want to know that their dollars are being spent on companies that care about economic and social sustainability. When you show that your company is more than just the business of sales, you will have lifelong supporters that’ll be dedicated to helping you succeed.

There’s a lot of inequity in this world. Supporting an important cause that elevates your community can come in many forms: donating, volunteering, advocating, befriending, etc., and it feels really good to give your time, energy and/or money to initiatives that need and benefit from it.

I believe it’s our duty to take care of each other and our planet, and it is the way to lead a purposeful life. Owning your own business is a privilege. A privilege that should be used to make this world better for others, not to make ourselves better than others. If we could all experience the same opportunities, access and treatment, then what a beautiful world we would be living in.

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About the Author

Holly Singer is a compassionate and inspirational 32-year-old entrepreneur and philanthropist. She grew up in Victoria BC, moved to Calgary for university, and has since built Milk Jar to what it is today in what she now calls home. Holly enjoys relaxing at home with her dog Bowie and plans to do a diving trip in Indonesia sometime in the near future.

Learn more about Holly at milkjar.ca or on Instagram at @milkjarcandleco

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My name is Emily O’Brien. I’m the founder of Comeback Snacks — a popcorn company I started while inside a Canadian federal prison.

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My entrepreneurial journey began because I made mistakes, and I believed that I could do more — in my life, and for the world — than what my prison sentence did for me. My business began in a prison kitchen with popcorn kernels, creativity, and a relentless drive to create a new lease on life for myself and others.

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Today, our popcorn is in 700+ stores across Canada and helping others make their comeback by leading efforts to reduce the stigma against incarcerated persons. We’re helping shape policy at various levels of government to help give people a second chance at life and the opportunity to grasp it.

Since starting Comeback Snacks, I have what feels like limitless energy: I’ll drive to multiple cities in a day, engage customers, and clients, speak publicly about my experience, and keep my foot on the gas pedal.

Why? Because as Comeback Snacks grew and developed, so did its impact: financially, socially, and personally. An unanticipated byproduct of this business was how much the constructive, empowering component of entrepreneurship materialized. I didn’t know that was going to happen until I felt it. I realized it was the core essence of my business, my mission, and my journey. This is why I do what I do, 7 days a week, 365 days a year.

This awareness —  or the heart of my business journey — is what I call emotional profit. For me, it’s the sense of satisfaction and meaning that my business contributes to the world and helps my employees and others grow and succeed. Emotional profit is achieved when, as we build our business, its positive impact on the world then shapes and builds us in return.
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What does emotional profit look like? It takes many shapes.

An email from a stranger saying how my story helped them make positive changes in their own life. A social media post ‘share’ or comment. A text message or a simple phone call describing my own path has helped others to find and navigate their own.

You never know how your own life story will be discovered, when, or by whom. It’s the positive interactions with unexpected audiences that remind you of your efforts in making a difference — that’s where you’ll find emotional profit. It’s not financial gain, per se. But studies have shown that once we have enough money for food and shelter, human beings crave more than money. We crave meaning.

For Comeback Snacks to function, I need to make more money than I spend. That’s the bottom line for business owners. When I started, my goal was to make money and break down stigmas and help others. I share these accomplishments with the amazing people I’ve hired that respect my organization, work hard, and share its purpose and vision.

My real ‘profit’ doesn’t come from the bank, but from how I’ve reconciled my difficult past with my positive visions for the future. In doing so, now I can help others in need of a ‘comeback’ and have a second chance at life — like me.

Sure, you need financial profit to keep your business afloat, but you need an emotional connection, too — an emotional profit — to sustain yourself along the way. The financial profit from my business comes from a product that I love; the emotional profit comes from the fact that the business behind this product changes the world in ways that I always wanted to.

The truest sign of entrepreneurial success is not simply making money, but making meaning — and this can be far more impactful and sustaining for yourself, and for your business. It takes growth, reflection, and time. If you embrace these qualities, emotional profit is what your business can achieve for you if you are willing to grow as a human being and find meaning outside of yourself that your business helps to sustain.

I hope you discover your own pathway to emotional profit, whatever you find your own wellspring to be.

Four ways to find emotional profit:

1. We can never escape our past. Stop running from mistakes, own them, and use the lessons derived from them — even if they’re painful — to build a better future for yourself and others around you.
2. We never know where or when our best ideas will emerge, so adopt an attitude of openness to embrace the new and unexpected in life. The idea of a lifetime might emerge when and where you least expect it.
3. Hindsight is always 20/20. Forgive yourself and others for mistakes in the past. The energy you previously spent on your memories can be re-directed and harnessed toward your future, and your business!
4. Strive to help others connected to your life and business, and believe in the power of giving people in need a second chance.

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About the Author

Emily O’Brien is the founder of Comeback Snacks — a popcorn company that changes the status quo. A formerly incarcerated individual, Emily made it her mission to create a platform to fight for fair chances of those that have been impacted by the justice system. The recognition of her efforts led her to being awarded with the Queen's Platinum Jubilee Community Service Award from the House of Commons and the Entrepreneur of the Year Award in 2022, as well as the Woman of Distinction Award in 2020 from the YWCA.

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As an entrepreneur, it’s not easy to watch businesses struggle to pivot and adapt many times over. Repetitive challenges are no doubt frustrating, but it’s an opportunity to recognize that collectively, business owners are building a new level of resilience and determination. With that, there is a unique opportunity to deepen authentic connections with our communities and team members. You might be wondering: How can I strive for sustainable balance and ensure my mental health is a priority while keeping things in flow?

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A great place to start when it comes to maintaining a positive relationship with yourself, your team and your customers is through these five steps:

1. Address and unpack emotions

In the current climate, business owners are faced with several layers of tough decision-making that require heavy-duty leadership. From readjusting staff to staying on top of restrictions, we’re all running full steam ahead while attempting to stay afloat and avoid being overwhelmed. With that in mind, the only way forward is through. Addressing how you and your team are feeling is crucial to laying a solid foundation for next steps – it starts with acknowledging the realities of emotional impact. Whether through daily check-ins or weekly meetings, cultivating a culture of compassion goes a long way.

While addressing feelings is a solid starting point, following that up with a refreshed mindset is necessary. A relaxing break from daily tasks can help reset your mood while promoting positive wellbeing and reducing stress¹. Creating a pause mindset can simply be taking 30-60 minutes every day to go outside, stretch, or practise meditation – and allowing your team to do the same. Cultivating an environment for you and your team to feel comfortable taking breaks can improve mental health overall.  

2. Connect with other entrepreneurs

Navigating isolation in this experience is extremely common, especially when you’re running a business. In stressful times, consider seeking advice and support from others around you. Asking for help doesn’t always come naturally, but connecting with other entrepreneurs might give you the fresh perspective, insight and comfort that you didn’t know you needed.

3. Hone in on transparency and communication

Businesses today are being held to a higher standard and consumers are carefully choosing where to spend their dollars. ​​No matter what industry you’re in, it’s really important to evaluate the presence that your business has and, as an owner, you have the chance to peel back an extra layer of transparency — specifically with online content — when it comes to communicating with your customers. Despite the fear that many entrepreneurs have about sharing “non-business related” content, leaving your audience in the dark can do more harm than good. With transparency comes the chance to build trust and embrace authenticity.  

To foster genuine connection, think beyond what you sell and consider the needs and desires of those you are selling to. There’s a lot of value in temporarily pausing the marketing emails and salesy social posts to genuinely reinforce your relationship with your customers. In fact, nearly two-thirds (64%) of consumers want brands to connect with them².  So not only does transparency in business strengthen accountability, but it can also improve efficiency and generate better performance³.

4. Acknowledge your wins

Constantly striving to make your business the best it can be, has its advantages, but celebrating wins (no matter how small they may seem) will fuel you with the energy you need to push forward. You might consider times you reached your target revenue or had a big launch as wins – but the day-to-day moments of progress are equally important.  

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Maybe you shifted your products online or grew your social media presence – it might not seem innovative, but they are still achievements worth celebrating.

Consider setting a goal of daily journaling to keep track of one thing you did that was outside your comfort zone, one thing you are proud of and one thing you want to work on. Being a business owner, especially in these times, relies on hard work, determination and perseverance — remind yourself that there is significance in each day.

5. Don’t be too hard on yourself

Have you heard, “it’s time to pivot?” way too many times over the last few years? I sure have! Entrepreneurs are the rocks of their businesses, and that often means juggling several too many tasks at once. It’s important to recognize that no matter how many backup plans we have, sometimes uncontrollable and unavoidable circumstances arise. It’s okay if you don’t have solutions to every possible scenario right away. The road ahead is a marathon, not a sprint.

Learn more about Coach Carey at CareyCoach.com or on Instagram at @coach.carey

REFERENCES:

1. The Wellbeing Thesis, accessed December 2021
2. Sprout Social, accessed December 2021
3. Devon Maloney, Slack, November 2019

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